DAN HOLLINGS ON ONLINE - OFFLINE MARKETING:
It's a curious fact that when it comes to marketing, most businesses today are stuck in either an offline world or an online world and rarely market across the gap. It's as if they have a full brain at their disposal, but prefer to only use half. Perhaps if we called this 'lobotomy marketing' it might shock them into connecting the two marketing hemisphere and reaping the full rewards that are within their reach.